Season 1

David McDonald is a healthcare anthropologist and entrepreneur and the CEO and co-founder of LIFT a research and design agency focused on patient engagement and empowerment. His firm helps healthcare and life science companies better understand the people they seek to serve by approaching product marketing and patient education & empowerment through a human-centered lens.

In June, he published his first book, What’s Their Story? Anthropology, Design Thinking, and the Rebirth of Healthcare Marketing.

The value of a patient-centered approach to healthcare design and strategy is clear, yet many healthcare professionals lack a fundamental understanding of the principles that foster stakeholder understanding important to better outcomes, clinically and economically. In this book, David McDonald shares insights imperative to illuminating patient realities and designing impactful patient experiences. Without the concepts presented in this book, healthcare professionals genuinely interested in the human condition are flying blind.

There has never been a better time to define context around what it means to advocate on behalf of the patient. In this timely book, McDonald illuminates the biopsychosocial model and tackles the value of design and anthropology in patient education and empowerment—bringing an important conversation to the forefront with fresh and compelling perspectives. You’ll learn a brief history of the patient-centered concept and begin to understand two important tools that fuel stakeholder understanding: anthropology and design thinking.

The Commons host Tom Osha and Wexford Science & Technology Chief Community Officer, Travis Sheridan, cover a wide range of questions regarding racial equity, social justice, and economic mobility with Kirk Sykes, Managing Director of Accordia Partners, LLC, a Boston based real estate investment and development company.

Sykes is also a former chairman of the Federal Reserve Bank of Boston where he was instrumental in creating the Office of Minority and Women Inclusion. The conversation also explores opportunities and programs for making real estate development a more inclusive industry.

As part of the BIO International Conference taking place this week – as a virtual set of webinars and video meetings – The Commons interviewed several members of the Phoenix bio ecosystem to learn more about the research, resources, and opportunities taking place in this rapidly emerging life science and biotechnology ecosystem.

Here is the full interview with Thomas Schumann, Executive Director, Center for Entrepreneurial Innovation, Gateway Community College, and Doug Woodruff, Senior Vice President and Western Region Executive, Wexford Science & Technology.

Additional Resources:

As part of the BIO International Conference taking place this week – as a virtual set of webinars and video meetings – The Commons interviewed several members of the Phoenix bio ecosystem to learn more about the research, resources, and opportunities taking place in this rapidly emerging life science and biotechnology ecosystem.

Here is the full interview with Oncomyx Therapeutics CEO, Steve Potts.

Additional Resources:

As part of the BIO International Conference taking place this week – as a virtual set of webinars and video meetings – The Commons interviewed several members of the Phoenix bio ecosystem to learn more about the research, resources, and opportunities taking place in this rapidly emerging life science and biotechnology ecosystem.

Here is the full interview with Arizona State University’s Rick Naimark, Associate Vice President for Program Development Planning.

Additional Resources:

As part of the BIO International Conference taking place this week – as a virtual set of webinars and video meetings – The Commons interviewed several members of the Phoenix bio ecosystem to learn more about the research, resources, and opportunities taking place in this rapidly emerging life science and biotechnology ecosystem.

Here is the full interview with Phoenix Mayor, Kate Gallego, and Community and Economic Development Director, Christine Mackay.

Additional Resources:

As part of the BIO International Conference taking place this week – as a virtual set of webinars and video meetings – The Commons interviewed several members of the Phoenix bio ecosystem to learn more about the research, resources, and opportunities taking place in this rapidly emerging life science and biotechnology ecosystem.

Here is the full interview with Tammy McLeod, CEO of the Flinn Foundation.

Arizona’s Bioscience Roadmap:
https://flinn.org/bioscience/arizonas-bioscience-roadmap/progress/current-report/

Tom Osha, senior vice president of innovation and economic development at Wexford Science & Technology speaks with guest, Julie Wagner, president of The Global Institute on Innovation Districts, on the roles of Innovation Districts in restarting the economy in the post-COVID world.

What is an Innovation District?
Innovation Districts are compact geographies of innovation primarily found in cities or urbanizing areas that are anchored by the immediateness of institutions such as universities and medical institutions, companies, start-ups, community spaces, and intermediaries such as accelerators and incubators. In addition to that, they are strengthened by a range of other kinds of mixed-uses such as housing, retail and an array of programming.

Innovation District Research

For additional information on the Global Institute on Innovation Districts and Julie Wagner visit www.giid.org.